Top Private Label Food Manufacturers in the U.S.
Private label refers to a product manufactured by one company and sold under another company’s brand name. Retailers often use private labeling to offer exclusive items, expand their catalogs, and undercut competitor pricing.
Here we introduce some of these companies.
Private Label Food Manufacturers in the U.S.
1. Blue Chip Group
Blue Chip Group, Inc., founded in 1972 and headquartered in Utah, US, is a manufacturer of food and beverage products under the brand names Augason Farms and Live Prepared. They offer a wide variety of items including entrees, drinks, snacks, and beverages, as well as organic options like soups, cereals, and baking ingredients. Notably, the company operates a 150,000 sq. ft. production facility and with a recent acquisition by 3 Rivers Capital in December 2021, they are poised for further expansion in the food and beverage industry.
Types of Products:
- Diverse baking mixes
- Beans and grains assortment
- Breakfast mixes and pails
- Cereals and granolas
- Both carbonated and non-carbonated beverages
- Eggs, dairy, and other essentials
- Dry, dehydrated fruits, and vegetables
- Hard candies and gummies
- Baking essentials
- Soups and entree mixes
- Freeze-dried meat selections
2. Canopy Foods: Sauce and Condiment Producer and Distributor
Canopy Foods is an American company that specializes in the production and distribution of sauces, condiments, and other food products. The company offers a wide range of services to food brands, including:
Private Label Manufacturing: Canopy Foods can produce food products under your brand. These services include ingredient sourcing, brand development, and distribution strategies.
Sauce and Condiment Expertise: Canopy Foods specializes in the production of sauces and condiments. They can work with you to develop new and innovative sauce recipes.
Brand Collaboration: Canopy Foods partners with other brands to create new and innovative food products.
Elevating Customer Experience: By partnering with Canopy Foods, you can elevate your customers’ experience when interacting with your products.
Types of Products:
- Dressings
- Sauces
- Salsa
- Marinades
- Desserts
- Curries
3. Wegmans
In 1916, Wegmans, a family-owned company, began its operations. Today, Wegmans serves its customers with over 110 stores and more than 53,000 employees. The company believes that people should use organic products to ensure their health is not at risk.
Types of Products:
- Vegetables
- Cheese
- Grains
- Bread
- Dairy
- Seafood
4. Trader Joe’s
Since 1967, Trader Joe’s has been operating. This company is a chain of grocery stores in California. You won’t find branded products there, but you will see many unique items with the Trader Joe’s label. Their prices are very affordable because they buy directly from producers.
Types of Products:
- Seafood
- Fresh Prepared Foods
- Cheese
- Milk
- Types of Products:
Read here: Who makes private label brands?
5. Betty Lou’s Inc
Since 1978, Betty Lou’s has been established. This company offers healthy, gluten-free products that do not compromise on taste. It effectively meets the needs of diabetics and vegetarians.
Types of Products:
- Organic Peanut Butter Powder
- Fruit Bars
- Nut Butter Balls
- Probiotic Bites
- protein shakes
If you want to know about the Top manufacturers in the United States, you can refer to the article” Food Manufacturing in the United States”.
How can I begin my own private-label food brand?
1. Market research and analysis
Research what products are in high demand in the market and what products the competitors are offering. Also, determine who your target audience is and understand their needs and preferences. Product selection
2. Product Type
Decide which type of product you want to offer as a private label. This product can be anything from food to household appliances.
Also, Research which manufacturers can produce the product you are looking for. These producers must have the ability to produce with the quality and volume you want.
3. Finding manufacturers
Find manufacturers who are able to produce your product with the right quality and competitive price. Brand-Mart is a powerful marketplace that helps in finding and matchmaking between manufacturers and brand-holders. Discover how Brand-Mart streamlines the process at brand-mart.com.
4. Brand development and packaging
Branding: Choose a suitable brand name and design a unique logo that resonates with your target audience. Also, design its packaging so that it is attractive and practical.
5. Brand registration and legal compliance
Brand registration: Register your brand to get legal rights.
And also Make sure your products comply with all relevant local and international laws and regulations. This includes health and safety standards.
6. Marketing and distribution
Marketing Strategy: Develop a comprehensive marketing strategy that includes advertising, online sales, social media, and partnerships with local stores and distributors. Performance management and evaluation.
Brand-Mart is a pioneering marketplace for private labeling of food and beverages. Visit us at www.Brand-Mart.com as we continue to explore the endless possibilities of collaboration and innovation on the Brand-Mart platform.